FIREBALL WHISKY
FIREBALL WHISKY
Services
Custom social media content creation strategy and execution, both in-housed and out sourced by content creation agencies.
Social Media Influencer Campaign Management from start to finish.
Engage online community via comments and direct messages to establish trust, relatability, and brand character.
Term: 2023-Present
Social Content
Ideating, creating, and posting content that aligns with common meme styles so as to appear as native as possible on the platform.
2024 Growth Metrics:
Account Total Engagements +707%
Post Shares +4,325%
Instagram Reel Engagements + 3,428%
Instagram Post Impressions +32%
Instagram Post Reach +397%
Instagram Followers +8.27%
Short-form Video Content
Prioritizing Instagram Reels for to maximize reach. Content aligns with brand’s top claims, such as bringing the party and mischief to any occasion and being the #1 shot in the USA.
Influencer Campaign: Small Batch Dragon Reserve
Fireball released a new limited edition bottle, Small Batch Dragon Reserve, as a way to poke fun at the bourbon community online. Our influencers leaned into the humor we were trying to get across perfectly, scoring us 23M+ Impressions, an average 4.76% Engagement Rate, and a $2.80 CPM on paid media performance.
Services: Influencer discovery, campaign budget, outreach, contracts and negotiation, content briefing, feedback and approvals, post scheduling, payment processing, whitelisting.
Influencers shown (left to right): @dangerbean55, @bryanbaker_, @brilliantlydumb, and @mackenziebarmen
Influencer Campaign: Ignite Your Rivalry
Tired of the “everyone’s a winner”, rah-rah type sports marketing? Us too. Fireball is bringing the silly bets with your boys and harmless trash talk back to football.
This campaign had two parts: 1) Identifying and contracting 2 comedians to star in the commercial + social content 2) Identifying and contracting 2 traditional influencers for social content
Responsibilities: Vendor management, influencer identification, content briefing, video editing for celeb social assets
Talent Agency: Get Engaged, used for contract negotiation and celebrity management on set.
Commercial Video Production and Direction: Jumpsuit Media
Influencers (from left to right): Andrew Santino, Stavros Halkias, Trevor Wallace, and Bryan Baker
Influencer Campaign: Fireball Non-Denominational Holiday Themed Whisky Stocking
We worked with mega-star Hannah Stocking to announce the creation and launch of this innovative limited edition product for the holiday season.
Talent Vendor: Get Engaged
Commercial Video Production and Direction: Jumpsuit Media
Responsibilities: Vendor management, influencer research, custom social post briefing, content feedback and approvals, whitelisting.